What is The Grumpy Optimists?
Hello person of the internet. The Grumpy Optimists started back in 2020 as a way for me (hi, I’m George) to share thoughts and ideas on climate change, sustainability, and technology. I’m self-described as grumpy, partly due to my roots of being born in northern England, but I always try to channel my frustrations into action and provide an optimistic outlook on the very problems that give me a reason to be a pessimist.
My ideas range from finding ways to change the climate action narrative to questioning if technology can save us from climate disaster. Pretty bloody interesting stuff if you ask me, but I might be biased.
So who is the Grumpy Optimists for and why plural when it’s just one person writing it?
Well, that’s a great question. This is for those of you who would like to be part of the Grumpy Optimists community. People who are annoyed at the world and at the state of our planet BUT most importantly want to think about solutions. You’re an optimist at heart and you care about solutions, not negative spirals and eco-anxiety.
If you’re thinking, hey that sounds like me or who I want to be then great. You’re in the right place.
*Plus, I bought the domain name with a plural when I created it with a friend in 2020, but let’s ignore that part and stick with the story above shall we…
📰 Okay cool, so I’m in, but what am I in for?
The Grumpy Optimists is fundamentally an optimistic newsletter. It gets sent out every Monday at 7 am GMT (ish) recapping the best in positive news with a climate focus.
Occasionally I’ll provide a meme, a good music recommendation and a positive start to your week.
About me
I’m George, a distinctly amateur athlete, hopefully, an above-average newsletter writer and co-founder at Zevero, a climate tech company that fights climate change by making sustainability accessible, measurable and actionable.

